Are you on Google+? No? Don’t worry, you’re not the only one. For years now many business owners have been neglecting this all important Social Media platform. And who can blame them! Since its launch it has been plagued by headlines proclaiming its demise such as “What the Death of Google+ Means for SEO”, “Why Google+ Is Dying (and Nearly Dead)”, and “Has Google+ Really Died?”. And quite honestly, its hard enough to find the time to stay on top of Facebook, Pinterest, Twitter and Instagram, without adding a Social Media platform that is supposedly on its way out.
But, this is Google we’re talking about! And to me it seems obvious that a social network developed and supported by this modern day Goliath of the web will ultimately prove to be successful. Especially given Google’s knack of relentlessly updating its products. So I wrote this post a few months ago for HoneyBook, sharing 5 reasons why you (or at least your business) should be on Google+, and thought it was well worth sharing with you here too…..
Despite all the talk of its demise, there are 2.2 billion Google+ profiles and a conservative estimate of active monthly Google+ users (and we have to estimate these things because Google is notoriously secretive) puts the number at 390 million – that’s more than Twitter!
Of course we have learned, the hard way!, that it doesn’t matter how many people are using a Social Media platform if you cannot reach them (yeah thanks for that Facebook & Pinterest) Many of our favourites have become so big and busy that it’s hard to actually be seen, let alone have meaningful conversations with those we’re trying to reach.
That’s where Google+ has the upper hand. It’s not as crowded as Facebook, Pinterest or Instagram, which makes it a lot easier to reach your audience.
But the truth is, regardless of numbers, there are many reasons why you, or at least your business, should be active on Googe+…..
We have all heard the news that Google now uses ‘social signals’ in its search ranking algorithms. What does this mean? Well, basically, brands with large followings, and a high number of interactions, on the major Social Media platforms rank higher than similar brands without such a strong social presence.
More than that though, according to research by Searchmetrics and Moz Google +1s has the highest ranking correlation—in both independent correlation studies—among all the tested factors.
Better still, Google+ pages, collections and posts, like Pinterest boards, appear in Google Search results, which gives your potential clients one more way of finding you!
The 3 Cs – Circles, Communities & Collections
These are what make Google+ my favourite Social Media platform.
Circles enable you to effectively network and build meaningful relationships by allowing you to organise who you follow into groups, and then filter your news stream by these groups – thereby only seeing the posts you want to see!
Communities are Google’s version of a group or forum. They are places where you can find people with similar interests, can post specific questions, comments or content related to that interest, and have conversations with users who actually interested and engaged.
Collections, Google+’s latest addition, were undoubtedly inspired by Pinterest and allow you to curate collections of posts on your favourite topics and interests. Best of all, like Communities, they are searchable, making them a highly effective way for people to discover and follow you – for example whilst Chic Vintage Brides has 800 followers, my Chic Vintage Weddings collection has over 55,000!
Google+ Isn’t Going Anywhere
No matter how many report of its early demise, Google has proven time and time again that it is not going to give up on Google+. And, following on from what I said at the start of this article, there will undoubtedly be benefits to being an early adopter – there’s a lot to be said for right time, right place! (it is how I gained 4 million followers on Pinterest)
So, you see, Google+ is the place to be – I’ll see you there!
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